How These 4 Rules Of Testing Might Change The Way You Build Your Business Forever
After getting started with your website, building your email list and getting traffic, testing is the fourth of your main tasks when building an online business and quitting your job. Email marketing in particular offers fantastic possibilities to test your copywriting skills, offers and product ideas.
After reading the book, “Scientific Advertising” by Claude Hopkins I have put together the 4 most important rules for testing you should pay attention to.
Before you think about testing, read to the end.
1. If you don’t have enough traffic, don’t even start.
Testing is a waste of time if you can’t power it by the right amount of traffic. That’s a huge advantage that more prominent & successful marketers have.
But how much is enough traffic?
You could try testing with whatever traffic you have.
That would be ridiculous if you only have 10 or 20 visitors a day.
Even 200-300 visitors on a split test is not enough.
You need at least around 1,000 visitors per variation.
If you do a split test with 2 headlines you want to test against each other, you would need at least 2,000 unique visitors on your site.
If you test more variations, you need more visitors.
So, testing is not for starters.
First, you must develop your skill of getting traffic.
Then you can optimize.
Which brings me to rule No. 2.
2. Don’t invest into testing too early and unprofessionally.
Trying to do this with free WordPress plugins or so called premium plugins won’t work.
You will need a professional solution.
And it will cost you money.
If you are still figuring out how to make money consistently, it’s way too early for you to get into it.
But when you start paying for testing solutions & invest some money, you will realize over time the value of the gained information.
It’s worth it.
3. Don’t test two losers against each other.
If your offer sucks, testing different headlines won’t help.
Still, too many people try to do it.
They are reluctant to put the necessary effort into their offer and copywriting skills.
Instead, they rely on the magic power of testing to show them the best headline.
Although it’s a good idea to test different headlines for your sales pages and single blog post.
It only makes sense if you do your homework BEFORE that.
First you must create the best offer you can or even two completely different offers, then you can tweak the details like button color, headline, price, etc.
The problem with testing two losers against each other is it seems you make real progress.
But you’re not.
You just waste your time.
How do I prevent using two losing ads or offers to test against each other?
By learning and applying the rules for copywriting & direct response marketing.
Basically, doing your homework and learning the principles for solid marketing. Then you apply it to online business and email marketing.
So, this rule is directly connected to Rule No. 4.
4. If you want to be an artist, this is not for you.
An ad or landing page isn’t something you create and admire for years.
It’s not a picture you paint and hang on your wall.
This is not about art.
It’s about finding out what works and making money with it.
And that is work.
So, skip the whole part about art, design & admiration.
Just think about it…
How often have you changed something on your website just to make it look cool, because no one else is doing it or because you want to look smart in the eyes of other marketers?
Has it helped you or was it a waste of time?
Don’t get distracted by the unimportant.
Most of your time must be used on productive tasks.
It could be partnerships or content creation.
Contrary to what many agencies sell their clueless clients, online marketing is not about ‘making it look pretty’.
It’s always about results and nothing else.
You can track every single visitor that came from a guest post you wrote.
And decide which sites are worth your time.
Same goes for ads, affiliates, popups, you name it.
If you read the book “4-hour-workweek” by Tim Ferris, it’s amazing how he used Google AdWords to test different book titles and found the winner in the highest converting ad.
Don‘t ask your wife, girlfriend or best buddy if they like a headline, blog post or ad.
Ask your audience.
They are objective for one specific reason: your readers just care for their benefits.
They are egoistic and not interested in you but what you can do for them.
Their actions speak for them and leave clues.
Understand this and you will reach your goal of financial freedom through an online business.
In my newsletter I will show you what really matters and how to get a head start.