10 Reasons Why It Rocks to Be an Email Copywriter

copywriting beach laptop

In “The Definitive Guide to Copywriting”, Neil Patel defines copywriting as “the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action.”

Phew… that’s a lot of talk revolving around the power of words, I know.

But, it’s true. Words sell.

Essentially, they are the ones that “talk the talk”.

With more consumers on the Internet than ever before, email is now one of the most important marketing channels for selling. It’s a primary means of communication for many of the 4 billion individuals connected to the Internet in the world today.

Without further ado, here are just enough reasons as to why the life of an email copywriter is borderline awesomeness.

Let’s dig in!

Read more10 Reasons Why It Rocks to Be an Email Copywriter

Interview With Nate Schmidt On How To Use Email Copywriting And Twitter To Build Your Dropshipping Business

Read moreInterview With Nate Schmidt On How To Use Email Copywriting And Twitter To Build Your Dropshipping Business

The Best Email Subject Lines Of All Times To Get Your Emails Opened

 

“73% of the buying decision is made at the point of the headline.” That’s what legendary copywriter Ted Nicholas said about this topic.

He even put it on his website.

Other world-class marketers Dan Kennedy and Gary Halbert agree:

“The headline is the single most important element for any kind of advertising you might do.” – Dan Kennedy

“Headlines are where I spend more creative effort than any other aspect of my work.” – Gary Halbert

In email marketing where we use email subject lines, this is even truer. In a way they are the email marketing headlines. The email subject line is the gateway to prosperity.

If you can write catchy email subject lines, your emails will get opened.

ONLY if your readers open your emails are they able to read them. Only then can you generate sales.

Logical.

Still, too many marketers see attention grabbing subject lines as something you do ASAP – after all, it’s just a sentence, right?

Read moreThe Best Email Subject Lines Of All Times To Get Your Emails Opened

My Top 15 Quotes On Email Marketing

 

Imagine being able to push a button on your smartphone or PC and reaching millions of people instantly through nothing but the power of the written word?

Imagine getting exact stats on who reads your message, who clicks on the links in emails and more.

Imagine tagging subscribers by the actions they take and creating segments based on their behavior so you make sure they get only the messages that interest them.

Read moreMy Top 15 Quotes On Email Marketing

Interview: How Brocton Rye Started From Scratch And Became A Successful Freelance Copywriter

Haris: Hi Brocton, thanks a lot for agreeing to share your best tips on getting copywriting clients and your background. Let’s start with how you got started in copywriting? Please, tell us more about your story.

Brocton: I started reading the Gary Halbert letter when I was 16. When I read his story of how he had 40 full-time employees whose only job was to cash the checks coming in from his famous Coat of Arms letter, I craved that power.

So I read everything I could. I bought everything I could afford, and some things I couldn’t, from Gary Halbert, Scott Haines, John Carlton, Carl Galetti, Dan Kennedy, etc. I bought all the classic books by or about guys like Robert Collier, Bruce Barton, David Ogilvy, Albert Lasker, John Kennedy, Eugene Schwarz.

I became obsessed.

Read moreInterview: How Brocton Rye Started From Scratch And Became A Successful Freelance Copywriter

The Top 10 Ways How to Make Money Freelance Writing Email Series

 Businesses are investing an increasing amount of resources in email series and other forms of direct marketing day by day.

This scenario creates an excellent opportunity for the freelance copywriter with a talent for crafting emails.

In this article, I’ll show you how to make money in the email copywriting niche, and how to work on your skills to get better at it.

1. Putting Your Skills to Use for Ecommerce Retailers

John McIntyre and Neil Patel agree that email is a very powerful medium for driving ecommerce sales. Email has one of the highest ROI figures for marketing campaigns, delivering “good” or “excellent” results for 68% of companies.

If you have excellent email writing skills, ecommerce retailers need your help.

Read moreThe Top 10 Ways How to Make Money Freelance Writing Email Series

4 Rules Of Testing You Need to Grow Your Online Business

How These 4 Rules Of Testing Might Change The Way You Build Your Business Forever

After getting started with your website, building your email list and getting traffic, testing is the fourth of your main tasks when building an online business and quitting your job. Email marketing in particular offers fantastic possibilities to test your copywriting skills, offers and product ideas.

After reading the book, “Scientific Advertising” by Claude Hopkins I have put together the 4 most important rules for testing you should pay attention to.

Before you think about testing, read to the end.

1. If you don’t have enough traffic, don’t even start.

Testing is a waste of time if you can’t power it by the right amount of traffic. That’s a huge advantage that more prominent & successful marketers have.

But how much is enough traffic?

Read more4 Rules Of Testing You Need to Grow Your Online Business

Timeless Principles From Advertising Classic “Scientific Advertising” by C. Hopkins For Writing Great Emails

What I Learned From the Advertising Classic “Scientific Advertising” by Claude Hopkins for Successful Email Marketing

“Marvel the man who traces his results.”

Do you know where this quote comes from?

Which must-read book for all copywriters and online marketers is it from?

Read moreTimeless Principles From Advertising Classic “Scientific Advertising” by C. Hopkins For Writing Great Emails