In “The Definitive Guide to Copywriting”, Neil Patel defines copywriting as “the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action.”
Phew… that’s a lot of talk revolving around the power of words, I know.
But, it’s true. Words sell.
Essentially, they are the ones that “talk the talk”.
With more consumers on the Internet than ever before, email is now one of the most important marketing channels for selling. It’s a primary means of communication for many of the 4 billion individuals connected to the Internet in the world today.
Without further ado, here are just enough reasons as to why the life of an email copywriter is borderline awesomeness.
Let’s dig in!