Falling Is Not Funny

Yesterday, I read the following quote
by Richie Branson:

“You don’t learn to walk by following rules.
You learn by doing, and by falling over.”

At first, I thought: “Yeah, that’s the
attitude of a true entrepreneur. Dressing
like an ass-tronaut. Dicktating the terms of
your life and so on.”

But then I realized it was horse shit. And
the smile on my face vanished.

Read moreFalling Is Not Funny

Why I Should Charge You $4,995 For This Email

Two frogs are sitting on a lily pad. One
decides to jump into the water.

How many are left? Two. He decided to jump
but never jumped.

How about you? What is stopping you? Are
you scared of everything that could go
wrong or of failing?

The truth is, by definition, you have to
start SOMEWHERE. It might as well be
right HERE.

Read moreWhy I Should Charge You $4,995 For This Email

Make Email Pay for It

“If you are in need of truly world-class
copywriting… you are probably going
to have to learn to do it yourself.”

That’s what Gary Halbert once wrote in
one of his legendary newsletter issues.

Ouch.

That might sound like a heavy blow to you
if you were already mapping out your future
info publishing empire trying to hire
copywriters on Upwork.

At least, it was like that for me.

Read moreMake Email Pay for It

ASAP Yourself, Boss! I Want My Life Back.

A few months ago, my boss came to me with
an urgent customer request that had to be
dealt with immediately. An important
customer. Escalation potential. Blah.
Blah. Blah.

“I was just about to go home. Why do I care
about the damn client?”

That’s what I should have said to my boss.
Unfortunately, I had to shut my mouth and
stay in the office longer than usual.

Read moreASAP Yourself, Boss! I Want My Life Back.

Selling Soap as a Guy

She said: “I’m sick of it. You need to finish
something.” – These are the words my wife said
to me in December of 2016 shortly after our
marriage.

She got tired of me starting something just to
abandon it for something even more promising.
After a while, she had trouble keeping up with
my various endeavors. I would get an idea, start
out a new path, and then get another idea and
follow it. It was confusing to watch.

Read moreSelling Soap as a Guy

No Easy Way Out

I almost put the door out of it‘s
angles when I entered the living room.

Naida looked up. She wasn’t sure if I
was either angry or energetic.

“I hate this job! I have to change
something!”

My face left no doubt how angry I was.

Read moreNo Easy Way Out

“I got **** octopus coming out of my ears.”

– “I quit.” he yelled at his boss.

Do you remember this scene from the movie
Scarface where Tony Montana, played by
Al Pacino, explodes? He has enough of
working for minimum wage in a small fast
food outlet.

The story revolves around a Cuban
immigrant named Tony Montana who comes
to the U.S. as a refugee.

As he is chasing the American dream, he
realizes during that night shift, he
will never make it this way.

Read more“I got **** octopus coming out of my ears.”

Writing copy is helluva drug

A few months ago, I had no clue
I would be a copywriter today.

Actually, it’s John‘s fault.

It kind of happened by accident
(I‘ll tell that story another time).

Today my wife probably thinks
I’m a little bit crazy although she
is too polite to say it. I can‘t blame
her.

Read moreWriting copy is helluva drug

A present for you

A few months ago, my friend Michael was in
problems. He was in debt and saw no easy way
out. He and his wife were expecting their
first child which would make the financial
situation even worse.

He hated his job and wished to stop merely
surving and striving.

Michael felt he had yet to start living as
a free man.

Read moreA present for you

How to write emails for maximum effect

As a reader of my emails you’ll notice that I don’t write like a book author.

I just write like I talk.

That’s way easier for me & it enables me to bond with my audience.

Make your emails sound like a talk you would have with someone sitting in front of you.

Of course, since the reader can’t respond, it’s not a real conversation.

Read moreHow to write emails for maximum effect