Haris Halkic: Hi Abi, thanks a lot for agreeing to share your best tips on copywriting and your background. Let’s start with how you got started in copywriting. Please, tell us more about your story.
Abinash Singh: I stumbled on copywriting by accident 2 years ago when I was desperately looking on the Internet about how to work from home. There was an article from Copyblogger where I came to know for the first time about “Copywriting”.
I never knew that anyone could be financially free writing letters working from anywhere they want. It was like I found “Land of Atlantis”.
Since then, I have gone through some copywriting courses from AWAI, John Carlton, Ben Settle, Steve Slaunwhite and more recently Agora.
To be honest, I am still in the initial phase of my copywriting career but I am loving every moment of it. I am getting some prospects where I am now being asked to work for them full time but I am not in a hurry. I will choose the best client to work for before this year ends. By end of 2018, I expect to land a couple of goldmine clients in Agora. Working my ass-off each day to turn this into reality. Just last week wrote some Ad copies for Agora’s Stansberry Research and submitted to them for review.
Haris Halkic: How did you transition to freelance copywriting from your previous job? What’s your best piece of advice for someone who is employed and wants to become a freelance copywriter?
Abinash Singh: My transition to freelance copywriter was not easy. My family still does not understand what I do all day on my laptop. But you have to listen to your gut feeling even when your mind says not so. At some point, you need to decide. Yes, freelance is risky but so is every day in life. So, decide for yourself and just go for it. You cannot control results, but you can always control your efforts.
My best piece of advice would be – Don’t leave your job in a hurry to pursue freelance copywriting. I did that once and really paid the price.
You can still land clients working in your job full time. Once your freelance income at least equals or exceeds your job income for 3-6 months, then quickly transition to freelance time. (Also choose a specific niche and your specialty else you’ll struggle to land clients consistently)
Haris Halkic: Getting clients is one of the greatest challenges for freelance copywriters. What ways do you use to get clients?
Abinash Singh: Here is the shocker – I am transitioning now from freelance to in-house. That’s why I am going through an Agora Financial copywriting training. My goal is to work full time for the next 5 years and then start my own publishing business.
But if you want to work freelance then here is my advice to get clients – Stop being needy. When you are desperate for a gig, the client smells it and walks away. First decide, what is the greatest challenge your prospect has and then offer a solution no matter how small.
For example – Everyone wants traffic and sales. But many companies have their sales funnels leaking. Subscribe to their emails, buy a couple of their products, talk to their customer service team to see how they treat you. Then try to reverse engineer the entire customer journey. Study their competitors – what are they doing differently and then share your insights with the company you would like to freelance for.
When you offer a solution, don’t expect they will accept it or reply to you. Simply move on – you are in a learning phase and it usually takes time to get your first client. Have patience, write daily, build a basic website, and share what you are learning there regularly. Sooner or later, someone will find you. You will know if both of you are a right fit for each other, because you will feel it. If you forget everything what I just told you, remember this – Never ever quit. If freelance is all you dream about all day, you will eventually become the person you aspire to become. Just take daily meaningful actions.
Haris Halkic: How do you prepare for a writing session?
Abinash Singh: All great writings come from the stomach when your gut matches your research and intuition. That’s what I feel. So I am careful with my diet. I also do yoga daily. When the mind is peaceful, and body healthy then my best writing comes along.
For a writing session, I first take a lot of time to do research.
I don’t write a word until I have understood the package and found my BIG IDEA. Once the big idea comes, the headline and lead become easy and the rest of the copy is not difficult to complete.
If you give me a week to write a promo, I will spend 5 days in only finding the BIG IDEA for the promo and rest 2 days for writing the package.
Haris Halkic: How did you learn to write copy? Are there teachers, books or resources you can recommend?
Abinash Singh: I am still learning to write the best copy I can write. There’s always tomorrow for me.
My teachers who I am still learning from and everyone should be are John Carlton, Doberman Dan, Gary Halbert, AWAI, Russell Brunson and the entire Agora Team.
- Scientific Advertising by Claude Hopkins
- Tested Advertising Methods by John Caples
- The Robert Collier Letter Book
- Copy Logic by Mike Palmer, Michael Masterson
- John Carlton’s Kick Ass Copywriting Secrets Program for $199
There are many more but the key is to learn each day something and document your learning somewhere where you can review your progress each week.
Haris Halkic: You told me that you are going through an Agora copywriting training right now. Can you talk about that? What is this training about and who is it for?
Abinash Singh: Sure! I’m now learning How to Write Short-Form Financial copy Which is really in big demand right now among financial publishers. You will learn how to write Space Ads, Lift Letters, Advertorials, Order Form etc. Mastering these skills can easily make anyone six-figure income in the very first year which is what I am trying to do now.
This training is for ONLY THOSE who are really, really, and really passionate about financial copywriting. If you are not passionate about how money works, then you will struggle and very soon opt out of this program. Because it’s a lot of hard work every day. Many people simply don’t have the courage to stick for a long time.
Haris Halkic: Who’s your favorite copywriter or piece of copywriting?
Abinash Singh: My favourite copywriter is John Carlton. Check his masterpiece blog – www.john-carlton.com and you will know why.
It’s difficult to say which piece is my favourite, because there are a lot. But If I have to choose one, then I will choose Gary Bencivenga’s last sales letter about his $5k course.
Please advise your readers to read this letter and then write it by hand. Just by doing these two things, they will learn a lot.
Haris Halkic: In your opinion, what are the greatest advantages of being a freelance copywriter? What makes this lifestyle so special?
Abinash Singh: The greatest advantage is you will be your own time-boss. What makes it so special is you don’t have to become a millionaire to enjoy the lifestyle you dream about.
You can finish most of your gigs within a week and take the rest of the week off to rejuvenate yourself or to learn something completely different or to simply lay lazy on your sofa and watch TV. When you’re not worried about paying your bills, there are a lot of things you can do and still have enough time to do things you desire.
Haris Halkic: What one daily habit has contributed to your success more than any other?
Abinash Singh: Discipline – Unless I am in a hospital with a fractured leg or a hand I will write, read and learn daily for the rest of my life. Also if you are really passionate about what you’re doing, you won’t really care about success or failure which in my opinion are very vague. It’s a journey with no end for me.
Haris Halkic: If someone wants to hire you, what is the best way to get in touch?
Abinash Singh: My Email Address: Abinash.Singh1987@gmail.com. Since we all have 24 hours in a day, I am now very careful and selective about who I want to work with. But yes, if someone is interested, say “Hi” to me on my email. I will reply as soon as I can.