A few days ago, I did my first interview with an A-list copywriter. As I learned, an A-list copywriter is someone who belongs to the best-paid writers in the world.
Her name is Kim and she quit her six-figure job to write copy and made 50% more money in just her first year. Exactly 20 years later, she’s still kicking ass in the copywriting industry. Now, if you’re looking for an inspiring story, you’ve just found it.
Shortly after that, I was asked by an experienced copywriter from the UK if I wanted to share my story. It was the wonderful Eleanor, an experienced and well-connected copywriter from the U.K.
Besides that, I have already conducted around 40 written interviews with other freelance copywriters. It’s a lot of fun doing these interviews.
But what does that have to do with you? You may ask.
You see, I don’t do interviews because it’s another bullet point on my to-do-list. I don’t do it because I have to. It’s something I enjoy – a great contrast to my day job at an agency. There, long hours, mediocre payment, and dull work merge into a combination of depressing, soul-destroying monotony.
Now, before you start calling me a pitiful complainer, let me explain why I just painted this negative picture.
It’s to make you use it. You know, the best case scenario is having a job that helps you accelerate and learn… while you secretly prepare for a freelancing or entrepreneurial career.
But let’s be realistic. How many people are in this position? To a great part, having a job is a form of slavery if you ask me.
So, when I get home and have some interviews scheduled, I am pumped. All the crap at the office stays in the background. It’s fun.
The same goes for writing.
And you know what? Not having fun is the reason why most people fail. They get so caught up in plans and goals and all the stuff they have to get done that they forget to enjoy the journey to their goals.
If you are in a situation in your life where you aren’t happy and want change, use that to propel you to creativity and greatness.
We all like to enjoy the fruits of our accomplishments – that part is easy.
But you have to do it right before you get there.
I bet you are proud of how hard you work for your dreams. Am I right? I thought so.
You work like hell to achieve your dreams. You laugh at the guy doing his 9-to-5, working just 40h/week.
You are proud of how much pressure you can cope with.
Well, in this case, you got it all wrong.
Success is not just about working hard. I know a ton of people who’ve always worked hard and they are broke. And I’ve experienced it myself.
I did some odd jobs. Dish washer (without air conditioning). Newspaper delivery. Order picker in a large warehouse (also without air conditioning). Ice-cream vendor. Retail. You get the picture. So, I can tell you from experience that there is no glory in just working hard.
Although you can’t be successful if you are plain lazy, working from dawn ‘til dusk is absolutely no guarantee for getting what you want in life.
It has more to do with making the right decisions, following through and putting yourself in a position where your chances for success are higher.
Let me give you an example. I am born in Bosnia, which means Bosnian is my native language. I also speak Croatian and Serbian because they are similar. I also speak German and English.
That’s a skill or an asset I have and could use to make money. Why don’t I start a translation business where I translate birth certificates and letters of authorization? It would be easy for me. I even have a relative who is quite successful with her translation business.
Why do I choose the more difficult way of writing in English?
There are a few reasons.
First, I think you should follow the money. Good copywriters are much better paid than translators. Even if you have to acquire this skill first, it will be much more worth it in the long term. Often in life, the key lies in thinking long term instead of instant gratification.
Second, I enjoy copywriting much more than translating. One is a creative process while the other is static.
Third, copywriting is an essential skill to be successful in online marketing. You can use it to build a new business out of thin air.
Four, there is a saying that you should teach what you want to learn. I strongly believe in that. That doesn’t mean you should claim to be an expert if you’re decidedly not an expert.
It means taking other people on your journey and learning as you go. So, what DOES teach you how to write money-making emails? Writing every single day and selling products. It improves your skills.
If you want to do the same thing and start a copywriting career, what are you waiting for?
“Someone who will hire me.” I hear you remark skeptically.
And you are right. Getting clients IS the hardest part, especially when you are starting out without a network and impressive portfolio.
That’s why I’ve decided to publish an ebook (and maybe an online course).
I will create an ebook with the best ways to get clients as a freelance copywriter (if you let me know which ways are the most relevant to you, I’ll do some extra interviews to cover that – LinkedIn, Facebook Groups, Cold Email, just let me know.)
I will add bonus interviews to it that will not be shared anywhere else (if there’s someone you’d like me to interview, please let me know)
Talk to you soon.
P.S. Is there someone you’d like me to interview? What topics are you interested in?