Interview With Freelance Copywriter Kaiden Laverty On How To Get Clients To Come To You

Haris: Hi Kaiden, thanks a lot for agreeing to share your best tips copywriting and your background. Let’s start with how you got started in copywriting? Please, tell us more about your story.

Kaiden: Hi Haris, thanks for inviting me along to take part! It will sound very cliché, but I have been writing since I was very little – poems, scripts etc. I have genuinely always known that writing is what I want to do. After I graduated from university, my partner and I had our first child and I put my career on hold to become a stay-at-home Dad. When I felt ready to return to work, I had a huge gap in my CV and absolutely no-one would hire me, so I hired myself! Overnight, I went freelance and I haven’t looked back since.

Haris: Do you have any advice for someone who wants to do the same and become a freelance copywriter, either directly from a job or after  a longer break?

Kaiden: As I briefly mentioned earlier, I didn’t have a job. I walked out of university into parenthood so unfortunately when it came to getting jobs, all the other applicants had much more experience over me. I guess you could say being a parent was kind of my ‘job’. I worked alongside being a stay-at-home parent. When my son was taking naps, I would write! We then eventually put him into nursery once a week so that I had some time to dedicate to growing my business without interruption.

I don’t think anyone can offer advice that is going to make the transition any less stressful or worry-free.

Going freelance, I think, is either all or nothing. You either have to jump in or struggle to find your feet.

Just make sure you’re in a position where you can quit your job and just take the plunge! Join Facebook groups, network and just get yourself out there to really make a go of it. You will find that many other copywriters will happily offer some advice along the way too.

Haris: Getting clients is one of the greatest challenges for freelance copywriters. What ways do you use to get clients?

Kaiden: Honestly? They now come to me! (Sorry, I really don’t want that to sound as arrogant as I fear it does!)

I first started out on Upwork because it was brilliant for getting some contacts behind me and I still work with some of those clients today.

I then became a blogger and I get a lot of clients finding me through my website and they pop me an email to have a chat and it goes from there. Those clients then introduce me to others and it spirals.

I’m also a huge believer in “It’s not what you know, it’s who you know”. I have been given so many job opportunities because of my connections, which is why I can’t express enough how important it is to network.

Haris: How do you prepare for a writing session?

Kaiden: I don’t think I do, if I’m honest! I just pop myself in the office upstairs (or on the sofa if I’m having a particularly lazy day) and get to work. I have to have complete silence, otherwise I just can’t get on with work. I then tap away for hours on end until it’s time to finish!

Haris: How did you learn to write copy? Are there teachers, books or resources you can recommend?

Kaiden: I honestly have just self-taught the whole entire way.

I have never picked up a single book or resource. It’s all been trial and error, but it appears to have worked for me!

I just got stuck in and if something didn’t work, I changed it. Or if I read old work back and I hated it, I saw how I could have done better and improved for next time.

Haris: Who’s your favorite copywriter or piece of copywriting?

Kaiden: I honestly feel like a pretty crap copywriter because I just don’t know any other copywriters!

Haris: In your opinion, what are the greatest advantages of being a freelance copywriter? What makes this lifestyle so special?

Kaiden: Once again, I’m going to sound cliché but I love that I work for myself and set my own hours. It is completely flexible, and I fit it around my son and whatever we have going on that day. Being a parent, it’s important that we have one of us who is able to drop anything, and run should we be needed.

Haris: What one daily habit has contributed to your success more than any other?

Kaiden: Creating a working schedule and sticking to it! I set hours for when I work and even if I had no actual work on, I dedicated that time to networking or somehow getting my name out there a little bit more.

Haris: You are the owner of a UK Parent & Lifestyle blog called ‘A Suffolk Dad’. Could you tell us more about it?

Kaiden: Absolutely, so my second job is running my blog! I originally created a blog to document my journey into parenthood, but it eventually grew into what it is today.

I now blog about all things parenting, mental health and so much more! It has opened so many doors for me and created many job opportunities, it’s been a wonderful experience and one of the best things I’ve ever done.

Haris: If someone wants to hire you, what is the best way to get in touch?

Kaiden: If you would like to have a chat about how I can help you, then you are very welcome to pop me an email over on kaidenlaverty@gmail.com 🙂

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