Imagine being able to push a button on your smartphone or PC and reaching millions of people instantly through nothing but the power of the written word?
Imagine getting exact stats on who reads your message, who clicks on the links in emails and more.
Imagine tagging subscribers by the actions they take and creating segments based on their behavior so you make sure they get only the messages that interest them.
Imagine writing effective email copy that converts readers into buyers and automating the whole process months or even years in advance.
Sounds awesome, doesn’t it?
All of that is possible with email marketing and great email copy.
If you need some inspiration getting started, read my favorite quotes on email marketing.
1. “Marketing is like sex: everyone thinks they’re good at it.”
2. “Not enough talk about the importance of brand in email. Customers don’t sign up for email – they sign up for your brand.”
3. “Use low commitment CTAs. Emails are invites, landing pages are parties.”
4. “Email has an ability many channels don’t: creating valuable, personal touches – at scale.”
5. “A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.”
6. “That which is measured improves.”
7. “Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI.”
8. “Personalisation – it is not about first/last name. It’s about relevant content.”
9. “Quality over quantity – Emails may be cost efficient but it’s no excuse to not produce quality content to give to a targeted audience.”
10. “How to write a good email: 1. Write your email. 2. Delete most of it. 3. Send.”
11. “On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest.”
12. “Reaching the inbox isn’t your goal – engaging people is.”
13. “You can not educate people into buying your product .”
14. “Talk to your prospects. Talk to your customers. Talk to them like a normal, everyday person in normal, everyday language.”
15. “If you know your market like you know your best friend or whatever, the writing pretty much takes care of itself.”