Haris: Hi Brocton, thanks a lot for agreeing to share your best tips on getting copywriting clients and your background. Let’s start with how you got started in copywriting? Please, tell us more about your story.
Brocton: I started reading the Gary Halbert letter when I was 16. When I read his story of how he had 40 full-time employees whose only job was to cash the checks coming in from his famous Coat of Arms letter, I craved that power.
So I read everything I could. I bought everything I could afford, and some things I couldn’t, from Gary Halbert, Scott Haines, John Carlton, Carl Galetti, Dan Kennedy, etc. I bought all the classic books by or about guys like Robert Collier, Bruce Barton, David Ogilvy, Albert Lasker, John Kennedy, Eugene Schwarz.
I became obsessed.
Read moreInterview: How Brocton Rye Started From Scratch And Became A Successful Freelance Copywriter