My Top 10 Favorite Gary Halbert Copywriting Advice & Tips

 

Gary Halbert is a legend. He was one of the best and most famous copywriters who ever lived. His Gary Halbert Letter (which you can still access online to a great part) made him immortal. More importantly, Gary wasn’t only a great copywriter but he was also a great teacher. Someone who could simplify the concepts of writing winning ads and was willing to teach them.

Just read a few issues of his Gary Halbert Letter and you will learn more from it than from any blog post, book or course out there. Gary is probably responsible for introducing more people to the art of copywriting and direct mail than any other person before or after him.

Read moreMy Top 10 Favorite Gary Halbert Copywriting Advice & Tips

My Top 15 Quotes On Email Marketing

 

Imagine being able to push a button on your smartphone or PC and reaching millions of people instantly through nothing but the power of the written word?

Imagine getting exact stats on who reads your message, who clicks on the links in emails and more.

Imagine tagging subscribers by the actions they take and creating segments based on their behavior so you make sure they get only the messages that interest them.

Read moreMy Top 15 Quotes On Email Marketing

Make Email Pay for It

“If you are in need of truly world-class
copywriting… you are probably going
to have to learn to do it yourself.”

That’s what Gary Halbert once wrote in
one of his legendary newsletter issues.

Ouch.

That might sound like a heavy blow to you
if you were already mapping out your future
info publishing empire trying to hire
copywriters on Upwork.

At least, it was like that for me.

Read moreMake Email Pay for It

ASAP Yourself, Boss! I Want My Life Back.

A few months ago, my boss came to me with
an urgent customer request that had to be
dealt with immediately. An important
customer. Escalation potential. Blah.
Blah. Blah.

“I was just about to go home. Why do I care
about the damn client?”

That’s what I should have said to my boss.
Unfortunately, I had to shut my mouth and
stay in the office longer than usual.

Read moreASAP Yourself, Boss! I Want My Life Back.

Interview with Brad Dunn: The Lifestyle Of A Freelance Copywriter

Haris: Hi Brad. I’m really glad you agreed to this interview because you have so much to share about freelance copywriting. Let’s start with how you got started in copywriting?

Brad: Sure. That’s a fairly easy one to answer! It all started when I was standing in a book store in Los Angeles, CA. I picked up a copy of ‘The Copywriter’s Handbook’ by Robert Bly.

But let me put things in some perspective… I have been writing steadily for about 30 years now. I majored in film at the University of Maryland, and in my junior year I wrote my first long-form work, a feature-length screenplay. To date, I’ve written 15 screenplays, three novels, about 100 short stories, poetry – etc. So I come from a highly creative background.

Read moreInterview with Brad Dunn: The Lifestyle Of A Freelance Copywriter

Selling Soap as a Guy

She said: “I’m sick of it. You need to finish
something.” – These are the words my wife said
to me in December of 2016 shortly after our
marriage.

She got tired of me starting something just to
abandon it for something even more promising.
After a while, she had trouble keeping up with
my various endeavors. I would get an idea, start
out a new path, and then get another idea and
follow it. It was confusing to watch.

Read moreSelling Soap as a Guy

Interview: How Amar Hasic Went From A First Client Who Hated His Work To A Copywriting Career

Haris: Hi Amar, thanks a lot for agreeing to share your best tips on getting copywriting clients and your background. Let’s start with how you got started in copywriting? Please, tell us more about your story.

Amar: It’s actually a funny story. Like most beginners, I didn’t have the slightest of clues what I was doing at the start. I got a great client, we agreed on a favorable price and they ended up hating what I wrote. At that moment I realized that I shouldn’t be selling what I wouldn’t buy, so I started working on improving some of the aspects of my copywriting prowess. This led to a long road of improvement of my copywriting skills, as well as my own personal growth.

Haris: How did you transition to freelance copywriting?

Read moreInterview: How Amar Hasic Went From A First Client Who Hated His Work To A Copywriting Career

No Easy Way Out

I almost put the door out of it‘s
angles when I entered the living room.

Naida looked up. She wasn’t sure if I
was either angry or energetic.

“I hate this job! I have to change
something!”

My face left no doubt how angry I was.

Read moreNo Easy Way Out

“I got **** octopus coming out of my ears.”

– “I quit.” he yelled at his boss.

Do you remember this scene from the movie
Scarface where Tony Montana, played by
Al Pacino, explodes? He has enough of
working for minimum wage in a small fast
food outlet.

The story revolves around a Cuban
immigrant named Tony Montana who comes
to the U.S. as a refugee.

As he is chasing the American dream, he
realizes during that night shift, he
will never make it this way.

Read more“I got **** octopus coming out of my ears.”