Lisa Slater’s Tips On Freelance Writing And Blogging For Business

Haris Halkic: Hi Lisa, thanks a lot for agreeing to share your best tips on copywriting and your background. Let’s start with how you got started in copywriting. Please, tell me more about your story.

Lisa Slater: I’d just completed a diploma in Feature Writing and was doing a bit of research online when I came across a distance learning course for copywriting. I’d never really considered copywriting before but with my background in sales combined with my writing skills, it seemed like the perfect fit.

I enrolled on the course, set up a website and started winning clients; things just went from there. Three years later I rebranded as Make Your Copy Count Ltd.

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How To Build Your Career As A Freelance Technical Copywriter – John Espirian

John Espirian FreelancerHaris Halkic: Hi John, thanks a lot for agreeing to share your best tips on copywriting and your background. Let’s start with how you got started in copywriting. Please, tell us more about your story.

John Espirian: I started out as a software and hardware tester at a UK internet service provider. As well as doing a lot of ‘smash this and see what happens’, I had to explain how products, services and processes worked to colleagues. I also had to review and simplify stacks of dry, boring technical documentation.

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10 Mistakes I Made When Launching My Blog And 10 Things That Made All The Difference

Mistakes_Launching_Blog

10 Things I Did Right When I Launched My Blog

1. Investing in a good ebook cover for my free report.

You might argue this was a useless expense and I could have created a cool ebook cover without a designer (at least, I think it’s cool and since this is my blog, you better believe it). You might even be right with your own opinion – except I only paid $5 on Fiverr for the ebook cover. I’m happy with this deal because it helps people imagine what they are getting. But to tell the truth, I still have to split test it vs. no cover on the opt-in box and see which one wins. Another great site I used to create ebook covers was adazing.com.

2. Reaching out to people in my industry or niche.

This is something I have learned and fully understood when I started my beverage startup. You have to be connected in your industry. This will make things a lot easier. Not everybody will receive you with open arms. That’s life. But the great news is that most people are extremely friendly and willing to help. Linkedin is a great tool to achieve this. I have found most of my interview partners on LinkedIn.

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