Nikki Sorensen Evans On The Secrets Of Copywriting For Nonprofit Organizations

Haris Halkic: Hi Nikki, thanks a lot for agreeing to share some tips on copywriting and your background. Let’s start with how you got started in copywriting? Please tell me more about your story.

Nikki Sorensen Evans: I have a degree in journalism with a minor in English. I am a member of the journalism honor society, Sigma Delta Chi (SDX) and the Society of Professional Journalists (SPJ).

For nearly twenty years, I used my media training to help nonprofits in their media, marketing and public awareness programs. I was trained by Toastmasters International in public speaking. I helped nonprofits set up speakers’ bureaus to aid in outreach and awareness. 

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How Mike Searles Escaped Unemployment And Found The Freedom Of Copywriting

Mike SearlesHaris Halkic: Hi Mike, thanks a lot for agreeing to share your best tips on copywriting and your background. Let’s start with how you got started in copywriting. Please, tell us more about your story.

Mike Searles: Thanks for the question Haris. I fell into copywriting by default. After a long and successful career in sales and marketing my entire world unraveled at age 51 due to alcoholism. So, in March 2009 I embarked on what would turn out to be a life-saving, and life-changing recovery program. It meant opting out of the work-force entirely.

Well, ‘opting out’ isn’t the right term. I was without choice. Think of it as a forced sabbatical from life. It turned out to be the best thing because I’ve remained 100% sober since. It was during those earlier years of required mental, physical, and spiritual renewal that I began looking at internet marketing and copywriting in particular.

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ASAP Yourself, Boss! I Want My Life Back.

A few months ago, my boss came to me with
an urgent customer request that had to be
dealt with immediately. An important
customer. Escalation potential. Blah.
Blah. Blah.

“I was just about to go home. Why do I care
about the damn client?”

That’s what I should have said to my boss.
Unfortunately, I had to shut my mouth and
stay in the office longer than usual.

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My Top 10 Quotes On Quitting Your Job

 

I’ve never really understood why so many people stick to a job or company that is bad and doesn’t feel right. Life is short – don’t waste it. If you have something that keeps you awake at night and makes you forget about time completely – follow it.

Passion makes all the difference. Don’t be afraid to follow your dream and do what you really love. For me this has always be the theme of my life. Not living on someone else’s terms. Sure, there may be phases where you have to make a living, pay bills and have obligations you have to meet, but don’t let it become a permanent state.

There is one thing I am convinced of: to be truly free, you have to work for yourself.

To keep you motivated, I have put together my top ten quotes on quitting your job.

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