Haris: First of all, thanks a lot for agreeing to share your best tips on copywriting and your background. Let’s start with how you got started in copywriting? Please, tell us more about your story.
Brit: I was a freelance writer and reporter for a few years out of college. It was a great career path, but the lack of overall support for those in the profession worried me. I also saw the state of journalism changing and wanted something with far more control.
Haris: How did you transition to freelance copywriting from the job you had before? What advice would you give to someone in a similar situation?
Brit: The biggest thing I did was give myself a title and a future company name. Having a business of my own forced me to take my business and prospecting efforts seriously. If you can see it, you can do it.
I had to be honest with myself about how much journalism wasn’t working for me as a field. I loved it so much! But I needed to accept the fact that I craved more stability and control over my own pay. So I slowly phased in more copywriting work until it was finally out of my lineup. That’s how I would advise anyone else do it.
Haris: Getting clients is one of the greatest challenges for freelance copywriters. Could you tell us more about how you get clients?
Read moreInterview with Freelance Copywriter Brit McGinnis On Starting Her Copywriting Career