Haris Halkic: Hi Meghan, thanks a lot for agreeing to share your best tips on copywriting and your background. Let’s start with how you got started in copywriting? Please, tell me more about your story.
Meghan Thomson: Thank you for the opportunity!
I was an account manager at an employer branding agency in London, but used to go home every night and write – about things I observed in my day, random stuff that popped into my head; anything really. I couldn’t stop writing. And so, I started approaching people to write for free.
The first article I wrote was about Richard Branson’s exclusive 5-star resort in the Kruger National Park, in South Africa. I’d never been there, but I wrote like I did. I then wrote an article for an expat publication in the UK. And when I moved to my agency’s Sydney office at the end of 2006, there was a copywriting role going so I applied for it and got it.