Haris Halkic: Hi Lisa, thanks a lot for agreeing to share your best tips on copywriting and your background. Let’s start with how you got started in copywriting. Please, tell me more about your story.
Lisa Slater: I’d just completed a diploma in Feature Writing and was doing a bit of research online when I came across a distance learning course for copywriting. I’d never really considered copywriting before but with my background in sales combined with my writing skills, it seemed like the perfect fit.
I enrolled on the course, set up a website and started winning clients; things just went from there. Three years later I rebranded as Make Your Copy Count Ltd.