Haris Halkic: Hi Sarah, thanks a lot for agreeing to share some tips on copywriting and your background. Let’s start with how you got started in copywriting? Please, tell us more about your story.
Sarah Anderson: I didn’t have the most direct path to copywriting. I always liked writing and I studied English Writing in college, but I couldn’t find a job in my field. After graduation, I worked a few odd jobs in retail. I worked at a library for awhile, but I wasn’t satisfied with work and wanted to do something more fulfilling.
Things shifted when I started my own business selling hand dyed yarns on Etsy. (I’m obsessed with knitting, by the way!)
That’s when I started to learn about online marketing and what it takes to run a business. I really liked the marketing side of business. I spent a lot of time studying successful online businesses and learning everything I could.