Haris Halkic: Hi Denise, thanks a lot for agreeing to share your best tips on copywriting and your background. Let’s start with how you got started in copywriting. Please, tell us more about your story.
Denise Beecroft: I had been working as the Marketing Manager of a large chain of hearing clinics. I was coming up for my 10-year anniversary with the company. I’d always loved working for the company – HQ was in Denmark, so I got the opportunity to connect with colleagues overseas every year, and it was always a challenge. However, a new CEO was about to start and I had a feeling he had a very different approach to the business, so I decided it was time to leave.
I also had youngish children and felt that I wanted to be around for them a bit more.